PHASE 3: 2016-2020

Yare Media to deliver world class athletics events to North American audiences


February 1st, 2017

PHASE 1: 1996-2000: The Content Years
PHASE 2: 2001-2009: B2B Platform Evolution
PHASE 3: 2016-2020: Yare Media

Vancouver, BC – Yare Media Group Inc. announced today that the company has partnered with Eurosport to market, monetize and deliver two prestigious athletics events live to the United States and Canada to internet connected devices, including connected TVs.

The Indoor Meeting Karlsruhe (part of the IAAF World Indoor Tour) event features a field of world class athletes. Confirmed for the Indoor Meeting are American stars; Ali Nia (60mH W), Barbara Pierre (60m W), Jarret Eaton (60mH M), Kendra Harrison ((60mH W), Marvin Bracy (60m M), Michael Rodgers (60m M) and Sandi Morris (PV W). International participants include Konstanze Klosterhalfen and Hellen Obiri (3000m W), Susanna Kallur (60m W), Sally Pearson (60mH W), Eike Onnen (HJ M), Lisa Ryzih (PV W), Christina Schwanitz (SP W), Eaton Litz (SP W), and Julien Howard (M long jump).

The second edition of All Star Perche (Pole Vaulting) Elite Tour returns to the House of Clermont-Ferrand Sports, France, and will feature Brazilian Olympic Champion, Thiago Braz da Silva.

The Karlsruhe Indoor live event is available for viewing for US $6.95. The event starts on Saturday February 4th at 12:30pm ET. The All Star Pole Vaulting event is on February 5th at 11:30am ET for a PPV fee of US $4.95. The fee includes live and on-demand access. The website for live viewing in North America is athletics.yaretv.com.

Founded by senior media, sports and telecom executives, Yare is a new media company specializing in the development of effective, low cost and quick to market HD video platforms.“There are lots of athletics fans in North America that love to follow these events,” said Yare SVP Sports, David McConnell. “It’s not easy to bring specialty athletics content from Europe into North America, but there are fans who want access to premium Eurosport events. By delivering these events over the internet, we can reach die-hard fans and deliver them an HD video experience.”

With staff in Vancouver, Toronto, and Austria, the company helps media properties develop global revenue streams.